The previous post covered the 12 pages every realtor website should have. This is the companion piece. There are about five pages that show up on most realtor sites and do not need to. They add maintenance cost, dilute your link equity, and add zero value for visitors. Here are the offenders.
1. The Resources page
"Helpful resources for buyers and sellers". A list of generic links to mortgage calculators, lawyer directories, inspector lists, and free PDFs of dubious origin.
The problem is that none of this is unique to you. Every other realtor in the city has the same page, often word for word, often outsourced to the same generic content provider. Google ranks pages for what makes them distinctive. A generic resources page makes you indistinguishable from 500 other agents.
If you want to share useful resources, embed them in context. A first time buyer page that includes a closing cost calculator and a curated list of three Mississauga real estate lawyers is more useful than a standalone Resources page that does the same.
2. The "Why Choose Me" page
A separate page just to argue you are better than other realtors. Usually three to five generic bullet points: "I care about my clients", "I have local expertise", "I am responsive".
Three problems. First, every realtor says these things, so the page differentiates nothing. Second, the content belongs on your About page or your seller page, where context makes it meaningful. Third, the page name signals to Google that this is a thin marketing page with no substantive content, and the URL gets buried.
If you want to argue you are better, do it through specifics on your About page (your background, your numbers, your approach) and through real client testimonials.
3. The Recent Transactions page
"Here are some homes I recently sold". Often a grid of small images with addresses and sold prices.
This page is redundant. Your listings page already covers active inventory. Your testimonials page covers the human side of past closings. A standalone Recent Transactions page repeats information without adding depth.
If you want to show recent transactions, do it in two better ways. Add a "Recently sold" section to each neighbourhood page (gives that page more depth and ranks better for the neighbourhood). And mention specific recent transactions in your About page's narrative.
4. The Team page (when you are solo)
"Meet our team!" with one entry for you and maybe an assistant.
If you have a real team with multiple agents, a team page makes sense. If you are a solo agent with a part time admin, the team page is awkward. It implies a depth of operation you do not actually have, and the awkwardness reads more clearly to visitors than the agent expects.
For solo agents, an About page with a "How I work" section is more honest and more compelling.
5. The Social Media wall
"Follow me on Instagram!" with embedded social media feeds that load slowly and link off your site to platforms that own the visitor relationship from there.
The job of your website is to keep visitors on your domain long enough to convert. Embedding social feeds undermines this by sending visitors off to platforms where you no longer control the experience. Social proof is good, but link to specific posts in context (a great client outcome shared on Instagram, embedded as a quote), not the whole feed.
The exception is YouTube. If you have a serious YouTube presence with real video content (market reports, neighbourhood tours, buyer education), a video page that aggregates those is useful. But that is not a social media wall, that is a content library.
Why fewer pages helps
Three reasons. First, link equity dilution. Every internal page on your site shares a portion of the authority your domain earns from backlinks. A site with 20 pages dilutes that equity across all of them. A site with 12 strong pages concentrates the equity where it matters.
Second, crawl budget. Google has a limited budget for crawling and indexing your site. Spending it on thin pages means less attention paid to your strong pages.
Third, visitor cognitive load. A site with too many menu items and too many internal pages confuses visitors. Decision fatigue causes bounces. Fewer, stronger pages convert better.
The discipline is to remove pages, not add them. The best realtor websites are not the longest. They are the most focused.