Charcom realtor niche quiz

Q: What does the Charcom realtor quiz do?

The Charcom quiz asks 20 multiple-choice questions about your real estate practice, your typical clients, your service area, your tone, and your taste — then matches you to one of 8 editorial website themes built specifically for Canadian REALTORS®.

Q: How long does the realtor website quiz take?

Around 2 minutes. There are 20 short multiple-choice questions, no email gate, and the result shows instantly.

Q: Which website themes does the quiz match against?

Eight themes: Manor, Newsprint, Atrium, Tide, Hearth, Concrete, Salon, Linen. Each is named for the practice it serves, not the colour of its background.

Q: Is the realtor niche quiz free?

Yes. The quiz is free and requires no email. If you sign up for Charcom after taking it, founder pricing is $29.99/mo locked for life for the first 500 paying agents.

Q: Can I change my theme after signing up?

Yes. All 8 themes share the same content model — your listings, blog posts, testimonials, bio, and settings carry over. You can swap themes as often as you like from your dashboard.

Q: Do I need to be a Canadian REALTOR® to take the quiz?

The quiz is designed for Canadian REALTORS® (TRREB, RAHB, OREB, REBGV, CREB, etc.) but any real estate professional can take it. Some questions reference Canadian property types and service areas.

Question 1

What price band do most of your deals close in?

Answer

Under $600K

Answer

$600K–$1M

Answer

$1M–$2M

Answer

$2M+

Question 2

Your bread and butter — what property type do you sell most?

Answer

Detached suburban / townhomes

Answer

Downtown condos / pre-construction

Answer

Luxury estates / acreage

Answer

Waterfront / cottage / lake

Answer

Mix — depends on the client

Question 3

Where do you primarily work?

Answer

Major downtown core (Toronto, Vancouver, Montréal)

Answer

Suburban GTA / equivalent (Mississauga, Brampton, Surrey)

Answer

Cottage country / lakefront

Answer

Small town / rural

Answer

Luxury enclave (Forest Hill, Westmount, West Van)

Question 4

How long have you been licensed?

Answer

Under 3 years

Answer

3–7 years

Answer

8–15 years

Answer

15+ years

Question 5

Who is your typical client?

Answer

First-time buyers, 25–35

Answer

Move-up families, 35–50

Answer

Downsizers / seniors, 55+

Answer

Investors / pre-con buyers

Answer

Cottage / second-home buyers

Answer

International / luxury buyers

Question 6

How should your website FEEL on first impression?

Answer

Confident and quietly luxurious

Answer

Warm and family-friendly

Answer

Modern and design-forward

Answer

Established and traditional

Answer

Editorial and thoughtful

Answer

Bold and contemporary

Question 7

Which color combination feels most like your brand?

Answer

Deep navy + brass gold

Answer

Cream + forest green

Answer

Pure white + vibrant orange

Answer

Bone marble + deep emerald

Answer

Off-white + editorial red

Answer

Sandy off-white + ocean teal

Answer

Matte black + electric chartreuse

Answer

Warm cream + antique gold

Question 8

Pick the typography you find most beautiful.

Answer

Editorial serif (Fraunces, Lora) — refined and quiet

Answer

Classic display serif (Playfair) — formal and old-world

Answer

Condensed modern sans (Space Grotesk) — sharp

Answer

Clean geometric sans (Inter) — minimal

Answer

Italic serif (Lora italic) — soft and lyrical

Question 9

Do you write for your audience?

Answer

Yes — I publish market commentary regularly

Answer

Sometimes, when I have time

Answer

No — but I'd start if it was written for me

Answer

No — I'm a listings-and-deals person

Question 10

What does your listing photography usually look like?

Answer

Editorial / cinematic — twilight, drone, lifestyle scenes

Answer

Bright and airy mid-day — natural light, clean lines

Answer

Warm and lived-in — family-feeling rooms

Answer

Dark, moody, design-y — focused on architecture

Answer

Standard MLS — I rely on a photographer

Question 11

What's your brokerage scene?

Answer

Boutique / independent / luxury affiliate (Sotheby's, Christie's)

Answer

National brand (Re/Max, Royal LePage, Century 21)

Answer

Tech-forward / digital brokerage (Compass, eXp)

Answer

Regional independent

Answer

Solo / strong personal brand

Question 12

Pick the analogy that fits your practice best:

Answer

A private banker who happens to do real estate

Answer

A family friend who guides you home

Answer

A design studio for housing

Answer

A neighborhood columnist who knows the data

Answer

A vacation-house specialist who's lived it

Answer

A downtown condo desk that prices to win

Answer

A Christie's catalogue, but for real estate

Answer

A Stripe / Linear landing page applied to homes

Question 13

Where do most of your leads come from today?

Answer

Listing presentations — sellers know my reputation

Answer

Buyer education — first-time buyer outreach

Answer

Pre-construction floor plans + investor lists

Answer

Word of mouth / referrals from past clients

Answer

My weekly market column / newsletter

Answer

Cottage / waterfront seasonal inquiries

Answer

Social media (Instagram reels, TikTok)

Question 14

When clients describe you to friends, they say:

Answer

"She's so professional — feels like a private advisor"

Answer

"He really takes care of families like ours"

Answer

"Sharp and modern — she gets it"

Answer

"Old-school in the best way, trusted"

Answer

"She knows the market like a journalist"

Answer

"Down-to-earth and reliable"

Answer

"She thinks about design, not just price"

Question 15

Do you regularly sell pre-construction or new builds?

Answer

Yes — it's a major part of my business

Answer

Occasionally, when the right project comes up

Answer

No — almost all resale

Question 16

Do you sell waterfront, cottage, or second-home properties?

Answer

Yes — it's my specialty

Answer

Occasionally

Answer

No, urban / suburban focus

Question 17

Which of these does your CURRENT online presence struggle with most?

Answer

Looking credible enough for premium listings

Answer

Standing out — every realtor site looks the same

Answer

Showing personality / my own voice

Answer

Capturing leads / getting people to call

Answer

Feeling modern and current

Answer

Local SEO / showing up in Google

Question 18

Do you make video content (reels, YouTube tours, etc.)?

Answer

Yes — I'm on Instagram / YouTube weekly

Answer

Some — listing video walkthroughs mostly

Answer

Photos only — I'm not on camera

Question 19

Which best describes your sales approach?

Answer

Numbers and strategy — pricing, comparables, negotiation theory

Answer

Story and emotion — helping people picture their next chapter

Answer

Aesthetics and lifestyle — selling the experience of the home

Answer

Education and content — informing the market

Answer

Quiet credibility — let the work speak

Question 20

Pick the site you wish was YOURS:

Answer

Sotheby's International — quiet, navy, refined

Answer

The New York Times Real Estate section — editorial, written

Answer

Dwell magazine — architectural, design-led

Answer

A boutique New England inn website — warm, classical

Answer

A waterfront resort or yacht brokerage

Answer

A downtown design firm or condo developer's landing page

Answer

A Christie's auction-house catalogue

Answer

Stripe, Linear, or a startup landing page

What kind of realtor site should you have?

What price band do most of your deals close in?