Realtor website pricing in Canada in 2026 has settled into four tiers, and the honest mid-tier is where almost every solo agent should land. Here is the breakdown nobody publishes plainly.
Tier 1: free (brokerage template)
Most Canadian brokerages include a templated agent profile site at no charge. RE/MAX, Royal LePage, Sutton, Century 21, Coldwell Banker all do versions of this. You get a generic page at yourname.brokerage.com, a basic listings widget, and a contact form that emails the broker.
It costs nothing. It also produces almost nothing in terms of leads or SEO. The domain you do not own carries any value you build. The day you switch brokerages, the site disappears.
Good for: brand new agents in months 1 to 12.
Bad for: anyone planning a five-year practice.
Tier 2: $29 to $99 per month (modern realtor platforms)
This is where Charcom sits, along with a small number of other modern realtor website platforms. Editorial design, custom domain included, MLS feed included, weekly blog (in our case), SEO foundations built in, month-to-month.
For Charcom specifically: $29.99/mo if you sign up as one of the first 500 founders, $59.99/mo standard pricing thereafter, plus a $99 one-time setup fee (often waived via partner code).
Good for: 90% of Canadian solo agents and small teams.
Bad for: agents who need enterprise CRM features built in.
Tier 3: $100 to $300 per month (established platforms)
Real Geeks, Placester, Real Estate Webmasters mid-tier, Tony Joe Web for Canadian agents. Mature feature sets including CRM, drip campaigns, broader template libraries. Often locked into 12-month minimums.
The quality-to-price ratio in this band is mixed. Some platforms ($199 Real Geeks) are good value if you actually use the CRM. Others ($299 Placester) are paying more for legacy than for features.
Good for: established agents who need bundled CRM.
Bad for: anyone who already has a separate CRM (Follow Up Boss, Pipedrive).
Tier 4: $300 to $1000+ per month (premium / custom)
AgentImage custom builds, Real Estate Webmasters top tier, BoomTown, top-of-range Lofty Web. Genuinely beautiful one-off websites with concierge service. Usually require $2K to $20K upfront for setup, then high monthly fees.
Good for: top 1% luxury agents producing $20M+ annually.
Bad for: anyone whose math does not yet justify a custom $10K build.
The hidden costs nobody tells you about
Watch for these:
- Custom domain fee. Some platforms charge $5 to $30 extra to point your yourname.ca at the site. Should be free.
- IDX widget upcharge. $50 to $200 per month for MLS integration on top of the base price. Should be included.
- Annual contract penalty. $200 to $1000 cancellation fees if you leave mid-year.
- SEO add-on package. $99 to $299 per month for "SEO optimization" that should be in the base product.
- Premium template upcharge. $50 one-time fee to access better designs from the same vendor.
A vendor charging the base price but layering on these extras can end up at 2-3x the advertised cost.
The honest answer
For 90% of Canadian solo agents and small teams, the sweet spot is the $29 to $99 per month band with no contract, no per-feature add-ons, and a custom domain included.
That is what we built. [See pricing →](/pricing)
For comparison: my own (Hassan's) website on hassann.ca is built on Charcom Manor at the founder $29.99 rate. The site ranks for "Hassan Nouman realtor" in 30 days. Total annual cost: $360 + $99 setup + a domain renewal at $15. Total: under $475 to run a working realtor website for a year.
That's the math. Anyone telling you it has to cost $2,400+ a year is selling you yesterday's product.